Pueblo Serena

Background and History

To the south of the Metropolitan Area of Monterrey, in the heart of the Huajuco Canyon, a privileged environment surrounded by mountains, nature, and stunning views gives life to the new commercial concept SERENA. Taking advantage of the natural surroundings and its location, SERENA aims to establish itself as a unique open-air commercial concept with a high level of quality, adhering to modern codes of urbanism and sustainable landscape architecture.

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The complex, with around 27,000 m2 of rentable area, is situated just 15 minutes from Valle Oriente and amidst the most exclusive residential developments, equestrian clubs, and golf courses in the city. The complex positively impacts its surroundings through the design of “calmed” roads focused on pedestrians: narrower, tree-lined, with wide, walkable sidewalks and a network of bike lanes connecting it to strategic educational and residential points. In addition to reducing vehicle speeds and facilitating pedestrian and cyclist crossings, these types of roads enhance the urban environment of the area, distinguishing it as a unique place and setting a local precedent for the implementation of internationally-level public roads.

Keywords

Innovation / Water Efficiency / Sustainable / Sociability

Scope

Master Plan / Urban Design

Location

Monterrey, Mexico

Details

Size: 342,852 m2
Year: 2017

Innovative elements in the landscape

Ecological Foundation

Interconnected Nature and Architectural Synergy

Open spaces and nature form the foundation and main essence of the SERENA environment. The entire complex is conceived from the start as a green space densely populated with trees, plazas, parks, and interconnected gardens that house buildings of a light and open character.

Urban Experience

Human-Centric CirculationCirculación Centrada en el Humano

The project redefines urban movement by eliminating the rigid distinction between vehicular and pedestrian zones, mimicking the intimate atmosphere of a village center. Cars move slowly to prioritize the pedestrian experience.

Materiality and Climate

Contemporary Aesthetic and Thermal Comfort

The architectural character is defined by a material palette that balances contemporary design with suburban warmth, utilizing exposed concrete, steel, and green walls alongside natural stone and brick.

Environmental Innovation

Advanced InfrastructureInfraestructura Avanzada

SERENA utilizes prefabricated "rain garden" systems and vegetated tree trenches. The project significantly reduces the heat island effect through massive use of grass pave systems.

Process

HLA analyzed the site’s topography, microclimates, and solar exposure to design a master plan where landscape architecture serves as the primary unifying fabric.

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The implementation phase focused on landscape curation and microclimate management. Construction was centered on the procurement of mature native trees to provide immediate shade over plazas and walking corridors, unifying the site with natural stone paving and gentle water runnels.