Verde
Monterrey District North

Modern Living  Heritage
Verde will be distinguished as a top tier urban district by positionating itself to appeal to a broad spectrum of demograpics, from young single adults to empty nesters. Verde will provide its residents and the broader community with an array of opportunities for entertainment, recreation, and learning. Verde’s parks and plazas are designed for flexibility and will accommodate a variety of uses and activity programs.
Keywords
Innovation
Water Efficiency
Sustainable
Sociability




Master Plan: Gensler
Urban Design Gudelines:
HLA
Landscape Architecure:
HLA + DESIGN WORKSHOP
Size: 86   hectares
Location: Monterrey, Mexico
Year: 2018

Monterrey is a city in transition. For decades, the city’s primary identity has been dominated by industry. However, the city is quickly transitioning into a cosmopolitan urban center that is home to a number of start-up companies and a burgeoning young professional population. Verde project was conceived to capitalize on this transformation while presenting the city with the opportunity to redefine and revitalize one of its most economically and aesthetically challenged districts.

Verde site is located about 4 kilometers northwest of downtown in the heart of the industrial sector. The 86 hectare property is not only situated to become the premier mixed-use district in the area, it is also well positioned to capture traffic and visitors from Northwest Monterrey as well as students at the Universidad Autónoma de Nuevo León which is located only 2 kilometers away.



Verde property has historically been home to two of the city’s largest industrial manufacturers.   For decades these companies employed area residents and helped to build the community that now surrounds the project site. Both companies have now decided to decommission their facilities on the property and redevelop it into a mixed-use urban district that will provide new retail, residential and recreational amenities for the entire community.    


Additionally the project implements best practices in the design and planning of the public realm resulting in a more walkable, comfortable, healthier community. These public spaces are designed as an integrated green system that disperses activities throughout the development, but maintains connectivity through pedestrian and multi-modal linkages. 



The pedestrian experience drives the design and function of the public realm, with human comfort being a top priority.  The integration of green infraestructure strategies will help to ensure a robust landscape environment that will provide a cooling effect, while adding to the quality and character of the development. The character of these spaces is largely informed by the industrial heritage of the site and its urban context. 


Where appropriate, existing structures, artifacts and materials will be repurposed and incorporated into the design of the public realm. This overall design approach will ensure that Verde will be a wholly unique district withing the city’s diverse urban tapestry. This approach is explained next through these 3 Key Design Principles:





MODERN LIVING


Modern Living embraces the idea of a varied and active public realm that enables its users to engage with their environment in the manner and timing of their choosing. With this in mind, Verde is designed to facilitate the use of alternative modes of transportation and walking. Public spaces are designed to accommodate flexible uses and a variety of activities; from quiet spaces to read to large areas for festivals.

Creating a superior user experience within the public realm is paramount. To that end Verde is designed not only with a varied outdoor program but also with an eye to human comfort that allows people to enjoy the outdoors regardless of Monterrey’s extreme weather conditions.

Another key factor for creating a memorable Verde experience is establishing an aesthetic character that is at once artful and surprising but also comfortable and welcoming.



SITE HERITAGE



Site Heritage seeks to celebrate the rich history of the two manufacturers that have been installed in Verde land for the past several decades. This celebration of the site’s past is manifest in a variety of ways, from using existing structures and materials for inspiration in the design and materialization of the public realm, to finding innovative ways to repurpose or recycle existing site features. This reuse of material also significantly helps cut down on construction waste and reduces unnecessary land fill costs and impacts.

Most notably, much of the existing rail line will be preserved in place and use within the design of the Alameda Forestal. Additionally, one of the significant manufacturing buildings is proposed to be preserved in place and converted into new uses including a ground floor market space with the upper floors being repurposed for cultural or civic use.

HEALTHY ENVIRONMENT



Healthy Environment addresses the need to create a place that contributes to the health and well-being of the site’s natural systems as well as its residents.

The commitment to this concept is evident in the project’s name—Verde—and is manifest in a robust and diverse urban forest that helps to dramatically increase the biodiversity of the site as well as reduce the site’s contribution to the urban heat island effect.

A vibrant urban forest also helps to create cleaner air for Verde’s residents as well as provide shade within public spaces which facilitates and encourages users to spend more time outside.

Plants and tree species that are native to Monterrey are used exclusively within the project to encourage habitat creation as well as mitigate the possibility of a lack of proper maintenance.

The connectivity with surrounding neighborhoods helped to conceptualize the nature and character of the individual parks and plazas.






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José Clemente Orozco 329-piso 30, Valle Oriente, 66269 San Pedro Garza García, N.L.
81 8378 4876
contacto@hararilandscape.mx